Purpose-Driven Product Strategist, Kanthi Muthiah, Joins Lendistry as Chief Business Officer for Embedded Channels

Online, December 3, 2024 (Newswire.com) - Lendistry announces today that Kanthi Muthiah has joined its leadership team as Chief Business Officer, Embedded Channels. In this role, Muthiah will lead and scale product development and risk management functions, driving alignment between business strategy, product innovation, and effective risk governance. He will particularly focus on the fintech's current and potential partnerships with large ecommerce platforms where small businesses are frequently merchants.

"I'm grateful for the opportunity to collaborate and help shape the future of this mission-driven fintech," says Muthiah. "I truly believe Lendistry is positioned to play a pivotal role in helping small businesses confidently manage their businesses by simplifying access to capital. I am looking forward to this journey and the exciting challenges ahead."

Muthiah most recently served as Chief Product Officer at Funding Circle US, where he established the lender's product strategy and developed its SBA lending product. During his time at Funding Circle US, he spearheaded a new prequalification process which optimized embedded partnerships, and designed a fast-track small business lending product that contributed to double conversions and reduced processing costs. Prior to his role at Funding Circle US, Muthiah served as VP of Platforms at FICO, Senior Director, Global Chief Product Officer/Merchant Lending at PayPal, and Risk Sr. Manager at J.P. Morgan Chase, Co. He holds a Ph.D. and M.S. in Industrial Engineering from the University of Cincinnati.

"While many people associate small businesses with the brick-and-mortar shops in their communities, there are just as many entrepreneurs offering their products online through established ecommerce platforms. Our technology-driven small businesses need financing for working capital, inventory, and to scale their operations to meet opportunities," says Everett K. Sands, CEO of Lendistry. "We believe in meeting customers where they are, so we brought Kanthi on board to ensure our practices align with our mission at every step of the lending process, and to position Lendistry to serve entrepreneurs within the platforms where they're selling and thriving."

About Lendistry

B.S.D. Capital, Inc. dba Lendistry (lendistry.com) is a minority-led fintech that provides innovative lending products for small businesses and administers grant programs for government agencies nationwide. Headquartered in a Los Angeles Opportunity Zone, Lendistry uses technology and community partnerships to overcome systemic barriers to capital access and has deployed over $10 billion since its inception. In 2024, Lendistry CEO Everett K. Sands was an Entrepreneur Of The Year® Greater Los Angeles award winner. Lendistry has both Community Development Financial Institution (CDFI) and Community Development Entity (CDE) certifications and is a member of the Federal Home Loan Bank of San Francisco. Lendistry SBLC, LLC is an SBA Preferred Lender and the nation's only African American-led SBA designated Small Business Lending Company. In collaboration with The Center by Lendistry, a nonprofit business education organization, Lendistry provides economic opportunities and progressive growth for underserved urban and rural small business borrowers and their communities.